ARS CRM Command Center — Feb 16, 2026

🚨PIPELINE ALERT: Zero new leads under 5 days old. 38 of 45 leads (84%) are 30+ days stale. Pipeline is critically dry.

$110K

Total A/R

Outstanding balance

$36K

Recent Contracts

4 approved jobs

45

Active Leads

84% stale (30+ days)

48.8%

Win Rate

1,173 closed won

69

Dead Leads

48% went with competitor

268

Avg Cycle (days)

Lead to close (active reps)

Pipeline Health Scores

🔴

New Lead Flow

🔴

Lead Freshness

🟡

A/R Collection

🟢

Win Rate

Leads 30+ days old

38 / 45 (84%)

Leads under 5 days

0

Outstanding A/R

$110,328

A/R avg age

~1,077 days

Dead leads (competitor loss)

33 (48%)

Avg sales cycle (active reps)

50-268 days

Active Rep Performance

CURRENT TEAM

Rep	Leads	Contracts	A/R Balance	Avg Cycle
Corbin Scarcelli	21	$13,554	$28,012	268 days
David Laurain	10	$1,775	$7,295	750 days
Caleb Paulauski	6	$20,668	$5,668	50 days
Trenton Wisecup	3	—	$10,950	273 days
Luke Pauga	3	—	—	5 days

1,174

Closed Jobs

All-time with data

45

Active Leads

In pipeline now

4

Approved

$35,997 total

$20.7K

Caleb Contracts

Top producer this month

Approved Contracts (Feb 2026)

$35,997

Rep	Job	Contact	Approved	Contract	Paid	Due
Caleb	#1291	Ahdi Amer	2/9	$11,000	$11,000	$0
Caleb	#1292	Ashley Lengyel	2/9	$9,668	$4,800	$4,868
Corbin	#1293	John Davis	2/11	$13,554	$0	$13,554
David	#1294	Debrah Potter	2/12	$1,775	$888	$888

Lead Aging Distribution

45 LEADS

30+ days

38

25-30 days

2

20-25 days

1

15-20 days

3

10-15 days

1

5-10 days

0

0-5 days

0

⚠️ Zero leads under 10 days old. No fresh pipeline activity.

All Active Leads (45)

FULL LIST

Name	Rep	Days in Lead	Last Touch	Lead Date	Source

🥇

Caleb Paulauski

TOP CLOSER

$20,668

Contract Value

2

Jobs Approved

50

Avg Cycle Days

6

Active Leads

Fastest active closer. Both jobs approved 2/9. $11K already collected. Clean pipeline.

🥈

Corbin Scarcelli

VOLUME LEADER

$13,554

Contract Value

21

Active Leads

268

Avg Cycle Days

$28,012

A/R Outstanding

Most leads by far (21). John Davis approved 2/11 ($13.6K, unpaid). Also 43 dead leads and $28K outstanding A/R.

🥉

David Laurain

NEEDS ATTENTION

$1,775

Contract Value

10

Active Leads

750

Avg Cycle Days

$7,295

A/R Outstanding

Slowest cycle time (750 days avg). 10 leads, mostly 30+ day stale. Only 1 approved job at $1.8K. Zero CRM activity in 2026.

Sales Cycle by Active Rep

DAYS

Rep	Lead	Prospect	Approved	Completed	Invoiced	Total
Caleb	1	19	26	1	4	50
Corbin	3	55	20	2	189	268
David	6	18	36	17	673	750
Trenton	5	12	27	17	212	273

Lead Ownership

Corbin

21

David

10

Caleb

6

Trenton

3

Luke Pauga

3

Others

2

⚠️ Concerns

David Laurain: 750-day avg cycle, 10 stale leads, $1.8K in contracts, zero CRM activity in 2026. Needs coaching or reassignment.

Corbin: 43 dead leads (62% of all dead). "Went with Someone Else" is dominant reason. Review pricing/pitch strategy.

Invoice collection: Avg 189-673 days in Invoiced status. $110K total A/R. Collection process needs overhaul.

$110K

Total A/R

All outstanding

$36K

Feb Contracts

4 approved

$16.7K

Collected (Feb)

From approved jobs

$19.3K

Outstanding (Feb)

Still due on approved

A/R by Rep

$110,328 TOTAL

Rep	A/R Balance	Jobs	Avg Age (days)
Aran Patrick	$32,794	48	1,077
Corbin Scarcelli	$28,012	22	817
Gavin DePue	$18,830	8	859
Trenton Wisecup	$10,950	51	1,336
Gian Rivera-Hernandez	$7,648	6	804
David Laurain	$7,295	9	1,236
Caleb Paulauski	$5,668	2	63
Charles Devlin	$631	3	363
jpatrick	$481	5	935
Neftaly Vasquez	$0	31	1,355
Eric Stewart	$0	22	1,278

Top A/R Balances

Aran Patrick

$32.8K

Corbin

$28.0K

Gavin DePue

$18.8K

Trenton

$11.0K

Gian R-H

$7.6K

David

$7.3K

Caleb

$5.7K

⚠️ $61K A/R from former reps (Aran, Gavin, Gian). These need admin follow-up or write-off.

⏰84% of leads are 30+ days old. No fresh leads entering the pipeline. All reps have stale lead books.

Leads by Rep

Rep	Total Leads	30+ Day Stale	Status
Corbin Scarcelli	21	~18	OVERLOADED
David Laurain	10	10	ALL STALE
Caleb Paulauski	6	~4	MIXED
Trenton Wisecup	3	~2	LOW
Luke Pauga	3	3	OFFICE
Nick Bernardini	1	1	TEST
Charles Devlin	1	1	STALE

David's Stale Leads (10)

ALL 30+ DAYS

Name	Days	Lead Date	Source
Amber Ridenour	30	1/16	Office Lead
Tim Porter	30	1/16	Office Lead
Bridget Johnsen	30	1/16	Office Lead
Janice Richards	30	1/16	Office Lead
August Referral	37	1/9	Office Lead
John Smith	37	1/9	Office Lead
Stacy Kue	39	1/7	Internet/Google
Ron Higgins	39	1/7	Office Lead
Doug Howard	25	1/21	Office Lead
amrinder singh	18	1/28	Office Lead

69

Total Dead

Lost leads

33

Went w/ Competitor

48% of dead

26

Other Reason

38% of dead

43

Corbin's Dead

62% of all dead leads

Dead Lead Reasons

Competitor

33

Other

26

Unknown

9

No Damage

1

Dead Leads by Rep

Corbin

43

Matthew Busch

4

gdicola

3

Micah Mason

3

Trenton

3

Others (9)

13

📊 Corbin has 43 dead leads. 33 "went with someone else." This pattern suggests pricing, follow-up speed, or pitch issues worth investigating.

⚡ ARS CRM Command Center

Pipeline Health Scores

Active Rep Performance

Approved Contracts (Feb 2026)

Lead Aging Distribution

All Active Leads (45)

Sales Cycle by Active Rep

Lead Ownership

⚠️ Concerns

A/R by Rep

Top A/R Balances

Leads by Rep

David's Stale Leads (10)

Dead Lead Reasons

Dead Leads by Rep